The rise of digital media is the prime reason you should know what is digital marketing. Traditional marketing involved billboards, newspaper Ads etc. to grab your attention but as of now use of mobile devices, Laptops etc. type of electronic devices are at peak.

So, it makes perfect sense to market on these platforms and you are already quite aware of them – Ads you see on Facebook, Instagram, Ads of stuff you have visited online etc. all are a part of Digital Marketing. In short making use of the internet, electronic devices and digital media in order to market your product is known as digital marketing.

Now we know what is digital marketing from the post earlier now we shall get to know the various types of digital marketing used in this industry:-

1. Search engine optimization (SEO)

To optimize contents on your webpage so that it results on top of a search engine results page (SERP). It may include your HTML text, keywords added on page and so on.

2. Search engine marketing (SEM)

On a search engine results page (SERP) “Ad” label is shown next to the results displayed on the top. This is done through SEM: The most frequently used paid search services – Google AdWords and Bing Ads are the services allow you to buy ad space based on target keywords, location, viewer demographics etc. Using Pay Per Click (PPC) models you can pay only when a conversion is done.

3. Social media marketing (SMM)

Social media is currently a place where everybody is and sharing quality content on social media sites is an excellent way to engage viewers and position a brand as an authority. It’s also important to place social sharing buttons below each blog post and content page so that visitors can share it across their network.

4. Content marketing

Content is the king. Creating shareable content either in the form of blog posts, reports, or webinars or by guest blogging in popular publications in the same niche is the part of content marketing. The main goal of content marketing is to make viewers interact with the content by reading, sharing, and commenting on it.

5. Email marketing

In simple words connecting people via emails is called email marketing. Although old fashioned it’s still very successful. It’s an excellent way to increase brand loyalty and target existing customers. Besides creating newsletter campaigns, you can send them confirmation emails, thank-you emails, and email notifications about product updates. Sending event invitations are also an excellent way to engage the local audience

6. Online advertising

 Displaying banners or ads on other websites belonging to the same niche is the most common form of online advertising. Online platforms such as Google AdSense allows you to automatically serve ads on other content sites. Ad networks usually let you configure the parameters of the sites your ads appear on based on keyword, location, audience demographics, and other data.

7. Landing page marketing

The first page you visit when you click on a link provided is the landing page. Targeted landing pages can work excellently with other types of digital marketing mentioned above and thereby increase conversion rates significantly. Homepages frequently function as landing pages as well

8. Smartphone marketing

Use of smartphones has increased proportionally due to social media and therefore these days smartphone marketing is also among the most important types of digital marketing. This is especially true if your target audience is the younger generation

9. Affiliate marketing

Affiliate marketing makes it possible to distribute marketing workload by outsourcing it to external service providers. With affiliate marketing, you only pay for conversions, after your affiliate closed a deal and the customer purchased the product. Online affiliate program such as Amazon Associates lets anyone promote Amazon’s products and earn a commission after closed deals.

10. Viral marketing

The essence of viral marketing is to create a post, video, meme, or another short-form content type that spreads across the web like a virus. To make a successful viral marketing campaign, you need to promote the same content across multiple channels such as Twitter, YouTube,  blog posts, newsletters over a short period of time.

Ever wondered why some posts, videos get sudden popularity on the web? Sometimes even a question like Rasode mei Kaun Tha? 😉

This is possible because of viral marketing.

Curated Article

Source  :  seoptimer.com.

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