What will be the role of artificial intelligence in digital marketing?
Have you heard about Chabot’s? The message box that arrives when you visit a website they are a part of the digital marketing strategy and works on artificial intelligence. The benefits due to them are a topic for a different article.
Another example can be understood by retargeting. How do you think the software displays Ads to people who already viewed a particular product?
That algorithm is artificial intelligence too. We are not done yet data which is one of the centrepieces of a digital marketing strategy can be collected and studied to understand customer behaviours using AI.
If you have a brief idea about marketing/digital marketing you know quite well what understanding the customer’s behaviour can do for you.
Businesses that implement AI see 59% better close rates, 58% increased revenue, 54% more traffic and engagement, and 52% more conversionsSource: MarketProfs
I found a list of tools from wishpond.com that illustrates some of the tools that have already used Artificial intelligence in the field of digital marketing. I shall explain their practical advantages to you:-
>> Google Cloud AI
Chatbots, as we discussed earlier, can be made using this platform and integrated into your website. The benefit here is they have some pre-trained models to use if you are not comfortable with customizing your own.
>> Market Brew
When you make changes in your content search engines it usually takes up a long time up to 60days to update your content but it takes only 1.5Hours using this tool. You can understand how useful can this be considered the SEO strategy.
Useful when you want to create personalized content for the users as well as drive sales.
Useful when using an E-mail marketing strategy. You can send messages to certain users only such as people who have bought a certain product, people who have newly subscribed to your newsletter etc.
Segmentation is an important part of determining who your target audience is or narrowing down your target audience. Blueshift understands the customer’s behaviour and helps segment them accordingly.
If brand awareness is your target this is the tool for you. Main function of this AI aided tool is to track trends in the market, measure audience behaviour & Return on Investment (ROI).
So, we can conclude that using artificial intelligence in the field of digital marketing has led to better opportunities & they will go hand in hand in the near future.
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