What will be the role of artificial intelligence in digital marketing?

Have you heard about Chabot’s? The message box that arrives when you visit a website they are a part of the digital marketing strategy and works on artificial intelligence. The benefits due to them are a topic for a different article.

Another example can be understood by retargeting. How do you think the software displays Ads to people who already viewed a particular product?
That algorithm is artificial intelligence too. We are not done yet data which is one of the centrepieces of a digital marketing strategy can be collected and studied to understand customer behaviours using AI.
If you have a brief idea about marketing/digital marketing you know quite well what understanding the customer’s behaviour can do for you.
Businesses that implement AI see 59% better close rates, 58% increased revenue, 54% more traffic and engagement, and 52% more conversions
Source: MarketProfs
I found a list of tools from wishpond.com that illustrates some of the tools that have already used Artificial intelligence in the field of digital marketing. I shall explain their practical advantages to you:-
>> Google Cloud AI
Chatbots, as we discussed earlier, can be made using this platform and integrated into your website. The benefit here is they have some pre-trained models to use if you are not comfortable with customizing your own.
>> Market Brew
When you make changes in your content search engines it usually takes up a long time up to 60days to update your content but it takes only 1.5Hours using this tool. You can understand how useful can this be considered the SEO strategy.
>> Emarsys
Useful when you want to create personalized content for the users as well as drive sales.
>> Siftrock
Useful when using an E-mail marketing strategy. You can send messages to certain users only such as people who have bought a certain product, people who have newly subscribed to your newsletter etc.
>> Blueshift
Segmentation is an important part of determining who your target audience is or narrowing down your target audience. Blueshift understands the customer’s behaviour and helps segment them accordingly.
>> Zoomph
If brand awareness is your target this is the tool for you. Main function of this AI aided tool is to track trends in the market, measure audience behaviour & Return on Investment (ROI).
So, we can conclude that using artificial intelligence in the field of digital marketing has led to better opportunities & they will go hand in hand in the near future.
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